About Accessibility on This Site:

The purina.ca Web site was intentionally designed to be accessible to the widest audience possible. It is fully compatible with popular screen-reading software and conforms to the basic Priority 1 standards outlined by the Web Accessibility Initiative, including:

• Text equivalents for all non-text elements on the site. This includes images, graphical representations of text, animations, sounds, and video.
• All information conveyed with colour is also available without colour.
• Changes in the natural language of a document's text and any text equivalents (e.g., captions) are clearly identified.
• Documents may be read without style-sheets or scripts.
• Equivalents for dynamic content are updated when the dynamic content changes.
• The language used is clear and simple, and appropriate for the site's content.

Though all elements of purina.ca are accessible in text format for users with outdated or limited software, we recommend using updated software for an optimal interactive experience.

Software You Might Need:

Some documents on this Web site are available in PDF format. Adobe Acrobat is needed to open these files. Acrobat is available to download at no charge. The download itself may be quite large for some systems (between 8MB to 16MB), so first check to see if the application is already available on your computer. Adobe provides an excellent guide to using PDF documents.

Multimedia elements on this site, including movies and animations, are presented using Adobe Flash Player software, which is also available for free download.

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Other Features and Advice:

Alternative Text
Images on purina.ca have alternative text attributes, often known as alt text. This means that when an image is used on a Web page to convey information, its content is also described in the alt text. This allows the image to be understood by text browsers and assistive technologies such as screen readers. If an image is used for decorative purposes only, the text attribute for the image is left empty, in line with accepted best practice.

Colour Reliance and Image Alternatives
The purina.ca Web site was created with colour-impaired visitors in mind. The site was designed and tested to conform to minimum-contrast requirements for visitors with colour-blindness and other ocular impairments that may impede reading when contrast between text and background colours is insufficient.

The purina.ca Web site uses images as a strong and effective method for communication. Where visitors cannot view images due to visual or technological obstacles, alternative text is provided to ensure that the content of those images, where relevant, is accessible. When images are disabled for any reason, the site will remain wholly navigable and usable, as the site never relies exclusively on colour or image to convey information.

Scripting Languages

The purina.ca Web site was created using only standard Web technologies. The Web site requires no special scripting languages or plug-in software to navigate or use. Where JavaScript has been used for enhanced features, those features are hidden when a visitor has JavaScript disabled or does not have the appropriate version.

Tables are Used for Tabular Data Only

Tables are not used for layout within the purina.ca Web site. Tables are only used to present data or information that is best displayed using columns and rows.