Purina^® Pro Plan^® Dog Food

The Difference Is Real.^®
Real Meat. Real Protection. Real Commitment.

Purina^® Pro Plan^® dog food enriches the life of your dog with a formula specifically developed to help maintain its natural defence systems. This includes omega-6 fatty acids essential to a healthy skin and coat, and antioxidants, which help maintain the immune system, all in a highly digestible formula for maximum nutrient delivery. With all this nutritional protection, Purina^® Pro Plan^® becomes the essential ingredient to a long-lasting relationship with your dog. Available EXCLUSIVELY at specialty pet retailers.

The Purina^® Life Plan^™ is a program that's based on an unprecedented fourteen-year study by scientists at the Purina Pet Care Centre. In the first ever study of its kind, Purina researchers have proven that the median life span of a dog can be extended by 15 percent-nearly two years in the Labrador retrievers in this study-by feeding to ideal body condition during their lifetimes. These findings were published in the Journal of the American Veterinary Medical Association.

All Pro Plan^® dog foods are specially formulated to provide nutrition that will help your dog achieve ideal body condition for a leaner, longer and healthier life.

Protein helps maintain a strong immune system, and build and develop lean body mass. That's why Purina's veterinarians and pet nutrition experts have developed an optimal protein-to-fat ratio for each Pro Plan^® formula, specifically balanced for each life stage and breed size.

Feeding to ideal body condition provides real, long-term health benefits. Use the chart below to regularly monitor your dog's body condition, and modify your feeding amounts in order to realize these health benefits.

Not sure if he's getting the right amount of food? The 'Healthy Hug^™' technique is a quick and simple way to check your puppy's condition and find out if he needs less food, more food, or you are feeding him just right.

Underfed Dog

Ribs are highly visible. Increase the amount you are feeding. After two to three weeks, compare again. Adjust feeding amount until he exhibits ideal body condition.

 

Ideal Body Condition

Outline of ribs can be felt and seen. They have a waist when viewed from above. Belly is tucked up when viewed from the side. Maintain current feeding regimen.

 

Overfed Dog

They have no waist when viewed from above. Belly is rounded when viewed from the side. Decrease amount you are feeding. After two to three weeks, compare again. Adjust as necessary.