Purina Named the Most Trusted Brand in Cat Food, Cat Litter and Dog Food
Thank you to Canadians for naming us the 2017 Most Trusted Brand in Cat Food, Cat Litter and Dog Food!
Leading market research firm BrandSpark International announced the 2017 winners of the BrandSpark Most Trusted Awards for consumer packaged goods (CPG) brands on May 11, 2017. The results were tabulated from the annual BrandSpark Canadian Shopper Study where more than 20,000 consumers determined Canada's most trusted Food & Beverage, Health & Beauty, Household & Pets and Kids & Babies brands.
"We live in a time where decades of brand trust can instantly be destroyed in 140 characters or less. Consumer trust is critical for brand survival," said Robert Levy, President and CEO of BrandSpark International.
The PawsWay Event Centre will be permanently closing on Sept. 5, 2017.
May 8, 2017 (Toronto) – Nestlé Purina PetCare Canada today announced that our PawsWay Event Centre will permanently close on Sept. 5, 2017. This was a difficult decision reached after much consideration and a comprehensive assessment of the centre and our business goals in today’s shifting consumer landscape. As part of our continuous improvement efforts, we believe now is the time to implement new ways of efficiently sharing our passion and expertise with a broader audience across Canada. PawsWay will remain open to the public through Sept. 4.
Catherine O'Brien, Nestlé Canada, Catherine.OBrien@ca.nestle.com
Wendy Vlieks, Nestlé Purina, North America, Wendy.Vlieks@purina.nestle.com
On April 11, 2017 Purina ONE unveiled a new scoring system that enables pet owners to measure and better understand their dog's overall health from the comfort of their homes. Designed to help complement veterinary appointments, Purina’s ONE Score empowers dog owners with a new tool to monitor their dog's health with ease and convenience.
On March 23, 2017, Purina Puppy Chow® celebrated National Puppy Day by surprising five lucky Torontonians with “Random Acts of Puppy,” and with a national Snapchat filter.
Leading up to the day, Torontonians nominated friends and family on Purina’s Facebook and Instagram on why they deserved a puppy visit. Purina surprised five finalists with visits from Portuguese Water Dog Puppies on National Puppy Day. Canadians also celebrated the day on Snapchat by turning themselves into furry friends using the National Puppy Day Snapchat filter.
In its second year, the Nestlé Purina Doghouse Build and Design Challenge brought together ten teams of students from the University of Guelph’s Ontario Veterinary College (OVC) to assemble and custom design their dog houses destined to benefit Kettle and Stony Point First Nation, near Sarnia.
For more, visit: http://bulletin.ovc.uoguelph.ca/post/151678260960/custom-doghouse-challenge-brings-out-creative
Dismissal of Beneful Class Action Lawsuit Against Nestlé Canada Inc.
On June 24, 2016, the Ontario Superior Court of Justice in Toronto dismissed a Canadian class action lawsuit involving Beneful after the plaintiff’s lawyers determined they would be unable to prove their allegations. The plaintiff’s lawyers provided no evidence to back up their claims.
A Purina spokesperson said “We’re pleased with this outcome, which reinforces what we’ve said all along – Beneful is a high quality, nutritious dog food that millions of dogs enjoy every year. There are no health or safety issues with Beneful.”
Anyone with questions can contact us anytime at 1-800-268-5345.
May 3, 2016
There is no question; the companionship and unconditional love pets give to people can be life-changing. But in some cases, pets actually have the ability to be life-saving. This morning, Purina honoured extraordinary acts of animal heroism at the 48th Annual Purina Animal Hall of Fame, hosted at Purina PawsWay, its permanent home. This year’s inductees, comprised of four devoted and persistent pooches and one service dog, were recognized for the actions they took to save a human life. The incredible stories honoured today proved that animals will do what they absolutely have to – including acting out of character and even putting their own lives at risk – in order to protect the people they care about most.
April 14, 2016
Nestlé Purina today announced that five of its factories in North America – spanning dog food, cat food and litter – have achieved zero waste to landfill status. This important milestone marks Purina’s first zero waste facilities in North America and supports Nestlé’s global commitment to be landfill-free by 2020.