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Dry Dog Food

Product Overview
  • Chicken is the #1 ingredient
  • DHA from omega-rich fish oil helps nourish brain and vision development
  • Rich in antioxidants to help support a puppy’s developing immune system
  • Calcium, phosphorus and other minerals help build strong teeth and bones
  • Vitamin A and linoleic acid, an omega-6 fatty acid, promote healthy skin and coat
Available Sizes
  • 2.72 kg, 8.16 kg & 15.4 kg bag

Ingredients & Nutrition

Chicken, brewers rice, poultry by-product meal, corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols, whole grain corn, corn germ meal, brewers dried yeast, fish meal, animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, niacin, manganese sulfate, L-lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.  W-4458-C

Made in the USA. Nestlé Purina PetCare Canada, 2500 Royal Windsor Drive, Mississauga, ON L5J 1K8

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Puppy Chicken & Rice Formula provides complete and balanced nutrition for all life stages of dogs.

Guaranteed Analysis

Crude Protein (Min)

28.0%

Crude Fat (Min)

18.0%

Crude Fibre (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (Min)

1.6%

Calcium (Ca) (Min)

1.1%

Phosphorus (P) (Min)

0.8%

Vitamin A (Min)

15,000 IU/kg

Vitamin E (Min)

100 IU/kg

Docosahexaenoic Acid* (DHA) (Min)

0.05%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feeding Guidelines

RECOMMENDED DAILY FEEDING AMOUNTS

Weight at Maturity
(lbs)
(kg)
Amount to Feed
1 1/2 - 3 months
Amount to Feed
4 - 5 months
Amount to Feed
6 - 8 months
Amount to Feed
9 - 11 months
Amount to Feed
1 - 2 years
3 - 12
1.4 - 5.4
1/2 - 2/3
56 - 75
2/3 - 1
75 - 112
1/2-1
56 - 112
Feed as adult Feed as adult
13 - 20
5.9 - 9.1
1/2 - 1
56 - 112
1 - 1 1/3
112 - 149
2/3 - 1
75 - 112
1
112
1 - 1/4
112 - 140
21 - 50
9.5 - 22.7
1/2 - 1
56 - 112
1 1/2 - 2
168 - 224
1 - 1 2/3
112 - 187
2
224
2 - 3
224 - 336
51 -75
23.1 - 34.0
1/2 - 1 2/3
56 - 187
1 1/2 - 2 3/4
168 - 308
1 1/3 - 2 2/3
149 - 299
2 1/3 - 3 1/3
261 - 373
2 1/2 - 4 1/3
280 - 485
76 - 100
34.5 - 45.4
3/4 - 2 1/2
84 - 280
2 1/4 - 4 1/4
252 - 426
4 - 4 2/3
448 - 523
6 1/2 - 8
728 - 896
5 1/3 - 7 2/3
597 - 859
Over 100
Over 45.4
2 1/2 cups (280 g) plus 1/4 cup (28 g)* 4 1/4 cups (426 g plus 1/3 cup (37 g)* 4 2/3 cups (523 g) plus 1/3 cup (37 g)* 8 cups (896 g)
Ppus 1/3 cup (37 g)*
7 2/3 cups (859 g) plus 1/3 cup (37 g)*

*For each 10 lbs (4.5 kg) of body weight over 100 lbs (45.4 kg)
Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

Puppies start to nibble solid foods at 3- 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition.

Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program.

FEEDING FOR REPRODUCTION

Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation.

MAKING THE SWITCH TO PRO PLAN®

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.

CALORIE CONTENT
Metabolizable Energy (ME)

4191 kcal/kg
468 kcal/cup

Reviews
  • Overall Rating
    4.8/5
97%
Of customers recommend this product
1-10 of 31 Reviews
Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Allycat
  • May 15, 2016
Loyal pet owner from Pincourt, QC, Canada
  • Incentivized Review Incentivized Review

My pup loves this food.

My puppy had a sensitive tummy when she was really little. We tried other foods but this was by far the best. Not only does she love it she digests it without problems.

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • ShibaBiru
  • August 25, 2016
Loyal pet owner from Toronto, Ontario

My pup loves it

I bought this as a backup dry food for my shiba pup, and few weeks ago he was not eating his regular pup food provided from my breeder and I switched to this brand. He loves it and I am so glad I bought it.

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • BAILEY 2016
  • August 26, 2016
Loyal pet owner from Vancouver, BC, Canada

The Puppies Love It !!!!

Our 4 dogs love this food !!! They love meal time and cant get enough of Purina Pro Plan

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Ets4
  • July 6, 2017
Loyal pet owner from Edmonton
  • Incentivized Review Incentivized Review

Puppy Loves It!

This brand is what the breeder fed my pup when I got him. He loves it and never left any of it behind!

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Shane
  • July 6, 2017
Loyal pet owner from Azilda, Sudbury, ON, Canada
  • Incentivized Review Incentivized Review

Good Quality Dog Food for growing pups!

Our dog was raised on this dog food from our Breeder, and she raves about it, so it was a no brainer decision when selecting the food. The ingredients are decent, I love that meat is the first actual ingredient. Lots of Protein for building muscles. Our dog is a German Shorthaired Pointer, very high energy and seems to go on forever. You need that good quality dog food to keep those energy levels up and keep them happy.

This is a great quality dog food to suit all needs of your growing puppy. He is happy, it is easy on his stomach and has 0 issues. The food is costly for a large bag, but you get what you pay for. Pay for quality ingredients, or Corn Meal. I highly recommend this.

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Vee1
  • July 7, 2017
Loyal pet owner from Saint Stephen, NB, Canada
  • Incentivized Review Incentivized Review

Puppy loves it

I got a coupon for a free sample. Puppy gobbled it up as soon ans i put it in his dish. I found that he doesn't poop as much as when he was using a different brand (a good thing). I've since bought another bag and he continues to love it.

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • sedin2223
  • July 9, 2017
Loyal pet owner from Chatham-Kent, ON, Canada

puppy loves it!

have been buying this and the small breed formula ever since i got my little pup 6 months ago. She loves it

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • nicki
  • August 11, 2017
Loyal pet owner from Warren, NS, Canada
  • Incentivized Review Incentivized Review

Amazing

I had a coupon and my dog absolutely loves this food. We can even use it for training.

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Ruby2670
  • August 31, 2017
Loyal pet owner from mississauga

great food for my puppy

i grabbed a chep dog food from a big box store thinking my puppy is going to be over a hundred pounds i figured she would eat lots so i thought keep cost down. big mistake. i noticed puppies poop was runny and there was a lot of it. so i figured i give another food a try so i did a little research and sent Purina my dogs needs and they gave me a meal plan for my Ruby and now her poop is manageable and consistent. she seems to be digesting lot more of the food than just letting it pass though. thanks Purina Pro Plan

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Pro Plan® FOCUS® Puppy Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Malhaven
  • September 19, 2017
Loyal pet owner from Innisfail, AB, Canada

Purina Focus for Optimal Puppy Growth

My puppy has been eating this Chicken and Rice Purina Focus Food since weaning at about 5 weeks of age. His weight is excellent, his muscle tone is awesome and his coat shiny and healthy. Stools are great and he just gobbles it up.

  • Quality
    5
    4
    3
    2
    1
    5/5
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