Purina ONE® SmartBlend® True Instinct with a Blend of Real Turkey & Venison Dog Food

Purina ONE® SmartBlend® True Instinct with a Blend of Real Turkey & Venison Dog Food

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No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  1. 30% protein, real turkey is the #1 ingredient with real venison
  2. No poultry by-product meal, artificial flavors or preservatives
  3. Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  4. Natural source of glucosamine helps support healthy joints


Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.


Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis
Crude Protein (Min) 30.0%
Crude Fat (Min) 17.0%
Crude Fibre (Max) 3.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%
Zinc (Zn) (Min) 150 mg/kg
Selenium (Se) (Min) 0.35 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 460 IU/kg
Glucosamine* (Min) 350 ppm
Omega-6 Fatty Acids* (Min) 1.7%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Purina ONE® SmartBlend® True Instinct with a Blend of Real Turkey & Venison Dog Food is rated 4.8 out of 5 by 169.
Rated 5 out of 5 by from My dog its it like treats :) My 3 years old rescued lab retriever is very picky with what she eats. She will not it the food unless she likes it a lot or extremely hungry. I was purchasing many different brands, until I found that she prefers Purina. We were buying Beneful for about a year she was pretty happy eating it....but when I bought a small bag of Putina One...it was on sale... She couldn't stop eating it. It seemed like she was eating the treats not the food. So from now on we are buying only Purina One. We started with Turkey...yam yam...now we are finishing big bag of salmon...yam yam...I think our next bag will be chicken and potatoes hope it will be a yam yam again like the other once! We really truly recommend you to try it:)
Date published: 2016-07-16
Rated 5 out of 5 by from Double Happiness Dog Food! I have always bought Purina from the day they came out with their Purina One products, and all my dogs over the years have thrived and lived long healthy lives. I decided to try this particular version because of the "venison" ingredient, as the dog I currently have has shown a particular liking for "wild" flavours, evidenced when I would buy him treats that came from wild ingredients like duck, venison, buffalo, etc (although buffalo I'm sure was water buffalo...). He loves this so much that I actually use some for "treats", without having to spend money on separate items; whether training or just for play, he loves to have his True Instinct treats to gobble up as a treat! Thankyou Purina for making us both happy!!
Date published: 2018-02-06
Rated 5 out of 5 by from Piglet is Thriving and I'm Delighted! Piglet is my best friend and although I've always tried to do what I believed was in her best interest, sometimes circumstances prevail! I moved, found the familiar kibble no longer available and fostered two more cats - for a total of four. A period of trial and error ensued. I tried high and low end kibble, decided cost did not necessarily equal value but knew that the cats thrived on Purina, perhaps Piglet would also? Success! We are now a proud Purina family! Piglet's coat is shiny, her pooh is healthy, she is her contented, perky self and I'm Delighted!
Date published: 2019-02-10
Rated 5 out of 5 by from Pet approved We’ve had our dog on 3 other high quality brand dog food ( way more expensive ) and our dog just wasn’t happy with the taste. He wouldn’t really eat . So one day we ran out of dog food and we were at Walmart so just decided to try a small bag of your smart blend true inststint dog food with real turkey & venison. Well our dog loved it and we have been using this brand now for 2 months and he is just as excited today to eat as he was the first day he tried it. Would recommend this brand of dog food for any fussy dog. You will be just as amazed as I was .
Date published: 2018-04-18
Rated 4 out of 5 by from Maître et chien satisfaites J'achète ce produit conjointement avec un autre produit a moindre coût vu mon faible revenu actuel. La combinaison a la nourriture de moindre qualité/coût m'offre la possibilité d'assurer une meilleure qualite d'alimentation (apport nutritif et qualite des ingrediens) de ma chienne. Puisque mon toutou affection particulierement le goût et ne lève jamais le nez sur ce produit (tendance a bouder son bol pour different produits), ca me permet d'assurer quelle accepte de manger l'ajout de nourriture moins couteuse dans sa gamelle en y incluant purina one
Date published: 2019-02-15
Rated 5 out of 5 by from Venison was the selling point! We have two dogs, Moose and Saige. We share custody of these incredible animals with our son. It was my son who found the turkey and venison blend. We have a family of hunters so he was drawn to this particular package and our Moose and Saige love it. They have this food at our son’s house and our house. When my son moved out with his Moose, heart break was a strong emotion. Our son bought us our own puppy, Saige. These two animals are inseparable. They never leave each other’s side. If one goes somewhere, they both go. Hence, shared custody❤️
Date published: 2018-05-20
Rated 5 out of 5 by from My dog Jax loves the turkey and venison. My vet had us purchase their veterinarian exclusive brand...it was very expensive. Once my puppy turned one we decided to switch him to adult food. We knew Jax loves his meat. He was bored with the same chicken kibble. He would take forever to eat and had to purchase toppers with beef or turkey flavours. Finally, we saw the turkey and venison...he was sooo excited that he finished his food in 10 minutes. Jax is an 80lbs goldendoodle. We are so happy that he’s excited when it’s breakfast and dinner time. No more chicken or toppers for my boy!!
Date published: 2019-02-25
Rated 5 out of 5 by from Charlie's favorite My Charlie is a picky eater...the older he gets the more choosy he gets. he stopped eating and I panicked. I was given a sample of smartblend turkey and venison and he licked the bowl clean...the rest is history. When you look at the food you see the meat...and you do not have to guess if your furbaby will like it. Charlie is thriving...his coat is beautiful, his eyes shine and he smiles a happy smile. Charlie is almost 10 and he is very particular on his food...Smartblend with turkey/venison is his choice and mine too.
Date published: 2017-03-24
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The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Puppy Formula.

Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 – 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.


Calorie Content (fed)
3901 kcal/kg
360 kcal/cup