Purina One® Smartblend® True Instinct Dog Food with Real Turkey & Venison

Purina One® Smartblend® True Instinct Dog Food with Real Turkey & Venison

No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  1. 30% protein, real turkey is the #1 ingredient with real venison
  2. No poultry by-product meal, artificial flavors or preservatives
  3. Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  4. Natural source of glucosamine helps support healthy joints


Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.


Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis
Crude Protein (Min) 30.0%
Crude Fat (Min) 17.0%
Crude Fibre (Max) 3.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%
Zinc (Zn) (Min) 150 mg/kg
Selenium (Se) (Min) 0.35 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 460 IU/kg
Glucosamine* (Min) 350 ppm
Omega-6 Fatty Acids* (Min) 1.7%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Purina One® Smartblend® True Instinct Dog Food with Real Turkey & Venison is rated 4.8 out of 5 by 462.
Rated 5 out of 5 by from Bo and Jake LOVE It Bo is a Catahoula/Border Collie Mix, he has always had trouble with dry skin in the fall and winter months. Itchy Itchy..Jake is a Full Blooded Catahoula Leopard Hound who has had trouble with both his hind legs...pulled tendons and such. We started the 28 day challenge with the Turkey and Venison and they loved it. I noticed that Bo was not as itchy because of the dry skin and Jake is actually getting more lean. Both of their coats are shiny and they have great energy. Bo will be 12 in March 2017 and Jake will be 10 in February 2017. They sure don't act it. We are very happy we made the switch for our beautiful boys!!! Thank you.
Date published: 2016-10-24
Rated 5 out of 5 by from They Love It! The 28 day challenge really is a challenge when it comes to food they absolutely love! i received this dog food free to review, the opinions stated are 100% my own honest unbiased opinions. My dogs have been struggling with weight and energy, my vet told me i needed to change dog food, so when i got this bag of dog food i was eager to see how it would help. So far they have been more energetic and my older dog is 10 years old, acting just like a puppy every day! her coat is a lot more healthy and she hasn't been as itchy as she has in the past fall and winter months. [This review was collected as part of a promotion.]
Date published: 2016-10-29
Rated 5 out of 5 by from Kingsley loves it. When I got Kingsley his privious owner was feeding him Nutro Lamb and rice. I took him off that due to issues in the past and we tried the One Source Lamb and Rice. First time Kingsley ever tried to get into a bag of dog food. He loved it two months ago the store didn't have the lamb and rice and I was low so I purchased the Venison and Turkey formula and I honestly think he likes it better. I will continue to use this product his coat looks better and he hasn't had any "allergy" issues since I started the ONE line so I'm staying here. Great price, Great food, Happy dog!!! Thanks for making a great product!!
Date published: 2017-02-08
Rated 5 out of 5 by from Happy Purina Dogs I am a member of Smiley 360 review website. They provided me with a free coupon for a bag of Purina One True Instinct product of my choice and I joined the Purina 28 day challenge. After the transition period, my dogs went from apathy towards their food to loving meal times. They both have allergies so I chose the Grain Free True Intinict Smartblend recipe and both my dogs are thriving. Both are showing more energy and they simply have more pep in their step. I feel the high protein level and absence of fillers have had a positive effect on the health of my babies. I love my dogs and now I feed them Purina One. [This review was collected as part of a promotion.]
Date published: 2016-11-09
Rated 5 out of 5 by from Healthy lab at age 16 going for 17 I wanted to write a review and thank Purina One. I have been feeding my dog Raven Purina One since she was a puppy. Raven turned 16 years old back in September and is still healthy and alert. She has arthritis and is deaf and all the things that come with an older dog but her overall health is solid. The amazing thing is that she is a Labrador Retriever. Labs typically do not live this long and i am grateful for every day i am blessed with this wonderful dog in my life. In this day and age of super expensive supposedly healthier alternatives I stuck with P1 and I am happy I did. My dog loves the food, carries her dish around in her mouth constantly because she wants some. Thank you again Purina One for contributing to my dog's long and happy life.
Date published: 2017-01-18
Rated 5 out of 5 by from My GSD, Sadie, Loves Purina One True Instincts Turkey & Venison My German Shepherd, Sadie, just loves the Purina One True Instincts Turkey & Venison. I've tried her on several other brands because she tends to be finicky when it comes to eating but she seems to like this one the best of all. I've been feeding my dogs Purina for the past 30 years and always had healthy, strong dogs that mostly lived to 14 and they were all large dogs, German Shepherds and Huskies.
Date published: 2017-02-09
Rated 5 out of 5 by from Amazing!!!!! Ive been through so many different types of dog foods over the last 3 years and never finding that exact one, they loved and i felt good about, not only because of price, quality and bag size, but how they felt smelling, eating, and digesting, I have a Beagle at 6 years old and a Lab mox at 1 1/2 bith actice dogs but sometimes would smell the food and sorta wall around it as if they knew. I switch soon as i seen real turkey , real venison! since that 1 bowl.......game over these ones will run when its time to eat, and after ...watch out full of energy and feel great!!! Thank you purina for this smart blend, youve changed everyones lives!
Date published: 2017-08-20
Rated 1 out of 5 by from Tasty for my dog but not quality ingredients I received a coupon for a free bag of Purina One True Instinct Formula with Real Turkey & Venison Dog Food. I will say my dog likes the taste and tends to eat all his food, as he is a picky eater. However, I would not choose to feed this food to my dog on a regular basis. It contains ingredients I do not feel are good for my dog. It contains corn & wheat along with poultry by-product (which means feet and beaks along with who knows what else). I have not seen any change in my dogs coat or health so I don't believe this food makes a difference for the better. [This review was collected as part of a promotion.]
Date published: 2016-11-03
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The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Puppy Formula.

Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 – 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.


Calorie Content (fed)
3901 kcal/kg
360 kcal/cup

Feeding Table

3 - 121.4 - 5.4½ - 1¼46 - 115
13 - 205.9 - 9.11¼ - 1⅔115 - 154
21 - 359.5 - 15.91⅔ - 2½154 - 230
36 - 5016.3 - 22.72½ - 3⅛230 - 288
51 - 7523.1 - 34.03⅛ - 4288 - 369
76 - 10034.5 - 45.44 - 5369 - 461
Over 100Over 45.45 cups plus ⅓ cup for each 10 lbs of body weight over 100 lbs461 g plus 31 g for each 4.5 kg of body weight over 45.4 kg