Purina® Pro Plan® Bright Mind® 7+ Turkey & Brown Rice Entrée Dog Food

Purina® Pro Plan® Bright Mind® 7+ Turkey & Brown Rice Entrée Dog Food

***Product discontinued as of June 2018***

From less interaction with you to lower engagement in daily activities, there are many signs your dog may be aging. Purina Pro Plan Bright Mind was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older - helping naturally nourish their minds to help them think more like they did when they were younger. Purina Pro Plan Bright Mind Adult 7+ Turkey & Brown Rice Entree is made with enhanced botanical oils shown to promote alertness and mental sharpness in dogs age 7 and older, with visible results within 30 days. It also features real turkey and is 100% complete and balanced for dogs who are 7 years of age or older.

  1. Enhanced Botanical Oils Shown to Promote Alertness and Mental Sharpness in Dogs 7+ Within 30 Days
  2. Made with Real Beef as the First Ingredient
  3. 100% Complete and Balanced Nutrition for Dogs Age 7 and Older


Water Sufficient for Processing, Turkey, Wheat Gluten, Liver, Brown Rice, Corn Starch-Modified, Medium-Chain Triglyceride Vegetable Oil, Chicken, Meat By-Product, Artificial and Natural Flavors, Tricalcium Phosphate, Soy Flour, Salt, Potassium Chloride, Added Color, Vitamin E Supplement, Choline Chloride, Zinc Sulfate, Ferrous Sulfate, Niacin, Copper Sulfate, Thiamine Mononitrate, Manganese Sulfate, Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Riboflavin Supplement, Vitamin A Supplement, Potassium Iodide, Folic Acid, Vitamin D-3 Supplement, Biotin, Sodium Selenite. B-4429.


Pro Plan Bright Mind Adult 7+ Turkey & Brown Rice Entree is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.

Guaranteed Analysis
Crude Protein (Min) 12.0%
Crude Fat (Min) 3.0%
Crude Fiber (Max) 1.5%
Moisture (Max) 75.0%
Vitamin E (Min) 100 IU/kg
Purina® Pro Plan® Bright Mind® 7+ Turkey & Brown Rice Entrée Dog Food is rated 4.3 out of 5 by 6.
Rated 5 out of 5 by from Charlie my healthy 13 year old dog In July 2016 my Jack Russell who is now 13-1/2 years old underwent two separate surgeries to remove fatty tumors on his belly and a sarcoma (cancer) from his face. He was very weak and my veterinarian recommended I start him on Purina Pro Pan Bright Minds food to help build his strength back and maintain his health. I feed him both the wet and dry products and he loves them. I am proud to say he just had his physical for the year and the vet said he was in fabulous shape. He is one very healthy little dog and it is all due to the nutrients and vitamins he receives from this wonderful product. I am so proud to be a Purina Pro Pan customer.
Date published: 2017-05-17
Rated 2 out of 5 by from New Girl until the end I was watching Juliet for my sister. She had been fed a cheap dog food and walked around the house like a tired old dog(she was 13). I fed her Bright Mind 7+ and noticed a change in her demeanor. Her coat was shiny and she wanted to play tug of war. However, Juliet's spleen ruptured and had to be put to sleep. Thank you for a product that made her last few months happy. I recommend it to everyone I know.
Date published: 2016-08-17
Rated 5 out of 5 by from Very Palatable- My Dogs Love It! My senior dogs love this food. The kibble size is perfect for older dogs that likely have some dental disease present despite regular professional cleaning. Turkey is listed as the as the top protein source. The vitamin and mineral supplements present are great due to the metabolic changes related to aging. I highly recommend this Purina product!
Date published: 2017-11-20
Rated 5 out of 5 by from INCREDIBLE! My 16+ Westie has been on Bright Mind for 6 months. It has made all the difference in her quality of life. She is much more mentally active-along with physically. She is alert and now wants to play. Before she was truly not alert and she would not play, even a little bit, before she would go back to her bed. THANK-YOU PRO PLAN. I have my Baby back!
Date published: 2017-11-20
Rated 4 out of 5 by from Dogs loved it I bought this a month ago for my 16 year old rat terrier and my 13 year old rat terrier. They both liked it very much, the 13 year old is much brighter and more energetic. It helped get my 16 year old start eating better than he was and the additional omeg 3 fatty acid helped him a lot.
Date published: 2017-11-13
Rated 5 out of 5 by from The Bright Mind soft food is a HIT! Our 17 yr. old Westie is a very picky eater. She loves the turkey/rice soft food. She appears to be more like she was two years ago-wants to play inspite of arthritis.
Date published: 2017-05-11
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Recommended Daily Feeding Amounts: Feed on 10 oz. container per 11-14 lbs of body weight daily, divided into two or more meals. Adjust feeding amount as needed to maintain ideal body condition. Feed this product exclusively or mix with Pro Plan Bright Mind Adult 7+ Dry Dog Food; one 10 oz. container replaces approximately 3/4 cup of the dry formula. After opening, refrigerate and use within 2 to 3 days.

Calorie Content Metabolizable Energy (ME)
301 kcal/can