Purina® Pro Plan® Prime Plus™ Adult 7+ Chicken & Rice Formula Cat Food

Purina® Pro Plan® Prime Plus™ Adult 7+ Chicken & Rice Formula Cat Food

Serve your feline friend Purina Pro Plan Prime Plus Adult 7+ Chicken & Rice Formula dry cat food, and watch her enjoy every bite to the bottom of her bowl. This dry cat food contains a unique blend that has been proven in a 9-year study to improve and extend the lives of cats age 7+. It has all the protein your cat needs to promote lean muscle mass and help maintain a healthy weight. Featuring chicken as the #1 ingredient, the Chicken & Rice recipe is sure to impress, while giving her the balanced nutrition she needs. Our formula includes the antioxidants beta carotene and vitamin E, omega-3 fatty acids from fish oil along with omega-6 fatty acids from soybean oil, and prebiotic fiber from chicory root. This formula also contains key nutrients to help support her immune system, improve the microflora in her stomach to help maintain a balanced digestive system, and help to support your cat’s healthy skin.

  1. With a proprietary blend proven to improve and extend the life of cats age 7+
  2. Backed by nine years of research
  3. Features chicken as the #1 ingredient
  4. Features the antioxidants beta carotene and vitamin E, and prebiotic fiber
  5. Helps support a strong immune system
  6. Improved microflora for a balanced digestive system
  7. Proudly made in Purina-owned U.S. facilities


Chicken, Poultry By-Product Meal, Corn Gluten Meal, Brewers Rice, Cassava Root Flour, Animal Fat Preserved with Mixed-Tocopherols, Soybean Meal, Soy Protein Isolate, Dried Egg Product, Soybean Oil, Animal Liver Flavor, Dried Chicory Root, Fish Meal, Fish Oil, Potassium Chloride, Gelatin, Phosphoric Acid, L-Lysine Monohydrochloride, Salt, Calcium Carbonate, Vitamin E Supplement, Choline Chloride, Taurine, Beta-Carotene, Zinc Sulfate, Ferrous Sulfate, Niacin, L-Ascorbyl-2-Polyphosphate (Vitamin C), Manganese Sulfate, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Riboflavin Supplement, Copper Sulfate, Vitamin B-12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D-3 Supplement, Biotin, Calcium Iodate, Menadione Sodium Bisulfite Complex (Vitamin K), Sodium Selenite. A-4624


Animal feeding tests using AAFCO procedures substantiate that Pro Plan Prime Plus Adult 7+ Chicken & Rice Formula provides complete an balanced nutrition for maintenance of adult cats.

Guaranteed Analysis
Crude Protein (Min) 38.0%
Crude Fat (Min) 17.0%
Crude Fiber (Max) 2.5%
Moisture (Max) 12.0%
Linoleic Acid (Min) 2.9%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 800 IU/kg
Taurine (Min) 0.15%
Beta Carotene* (Min) 180 ppm
Omega-3 Fatty Acids* (Min) 0.5%
Omega-6 Fatty Acids * (Min) 3.1%

*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles

Purina® Pro Plan® Prime Plus™ Adult 7+ Chicken & Rice Formula Cat Food is rated 4.8 out of 5 by 37.
Rated 5 out of 5 by from Lola doesn't barf anymore My cousin actually uses this product, sent her the cat kit that was offered, the samples were enjoyed by Lola the cat so much that her owner wanted to purchase a full on bag, the best part was that Lola is not puking anymore, she had been having these bouts of vomit after eating her "other food" not daily but enough to notice, thought maybe a hairball situation. but after an entire week of eating the new food and noticing no more vomit, we consider it a success! and let me tell you, my cousin is hard to get to change anything especially when it comes to her cat lol so the fact that she went on to buy a bag speaks volumes. thanks yall
Date published: 2017-04-03
Rated 5 out of 5 by from My cats love it! As a veterinarian, I have recommended ProPlan for my patients for years. I trust the brand and the science behind the products, which is why I have fed my own animals ProPlan for over 10 years now. My cats love the ProPlan savor dry cat food, but they prefer Prime Plus over the chicken and rice they have been eating. I can feel good knowing that I'm offering a product to my middle aged cats that has solid science behind it. I'll be switching my cats over to Prime Plus. Disclosure: I received a sample of this product in exchange for a fair and honest review. [This review was collected as part of a promotion.]
Date published: 2017-03-29
Rated 5 out of 5 by from Happy Boy While trying to find a "better food" for my male cat i came acorss this one. I had seen the commercials so i thought i would check it out. He was becoming so finicky that he was barely eating. I feed him wet (for the moisture and dry for teeth) so i bought my cat a bag of this for my cat and if he was a person he would now refuse to eat his wet food. When i put the food down with his wet he runs to the bowl, looks and comes right back to his dry bowl and will sit there staring at me until i give in! It was not meant as an every day food, but more a small amount a few times a week to help his teeth, but now he's getting a small amount daily because he won't eat his wet until he has his dry.
Date published: 2017-10-23
Rated 5 out of 5 by from All 4 cats seem to love this new ProPlan! :) I bought this new Pro Plan PrimePlus for cats about 5-6 days ago. My cat is only 6yrs old, but I also take care of my mom's cats: 2 from same litter are almost 12yrs old and the other cat which was a stray is going to turn 9yrs old. With the difference of their tastes & ages & backgrounds, I think this is their favorite dry food by far! Especially, since they all ate different kinds prior to me seeing this when I went to a Petco next to my work. I almost walked by it, but when I saw that it had a 9yr study and it was Chicken & Rice~ I decided to try it and, honestly, I hoped that at least one of them would eat it! Imagine how happy I am that they all seem to like it~ a lot! I know that not everyone is able to afford it~ including me~ however, I will be buying it as often as I can in order to keep my cat & mom's cats HAPPY!! :) Thanks for this great product!! <3
Date published: 2017-04-02
Rated 3 out of 5 by from Too little too late I waited for 6 months for my sample and finally received a measly portion which told me nothing other than what my cats would eat one day. How cheap can you get! I was aware more than a year ago that this food was coming to the market. I am very dissappointed with the roleout. [This review was collected as part of a promotion.]
Date published: 2017-04-04
Rated 5 out of 5 by from Prime + I bought my first bag as soon as I saw it on the store shelves about 8 wks ago. We are on our second bag, and it might be wishful thinking but our 15 yr old crabby old lady is more active, engaging and moving better. She has gained a little weight and eats the food exceptionally well.
Date published: 2017-04-03
Rated 5 out of 5 by from Kirby loves her dinner I was shopping around for a new cat food for my 8-year old domestic short hair and I settled on Purina Pro Plan Prime Plus. It was love at first bite for Kirby. She couldn't get enough of her dry food and gave a satisfying crunch every time she ate. This is her new favourite.
Date published: 2018-04-18
Rated 5 out of 5 by from I have a very happy cat! Wylie has a sensitive stomach and is hard to find food for. I had her on Pro Plan sensitive stomach and she did very well on it but I needed to switch her to a senior food. I tried her on Prime Plus and it didn’t upset her stomach at all and she’s never been happier!
Date published: 2018-02-11
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Provide adequate fresh water in a clean container daily. For your pet’s health, see your veterinarian regularly. Feed Pro Plan Prime Plus Adult 7+ Chicken & Rice Formula: For maximum benefit, feed this product exclusively or mix with any of the flavors of Pro Plan Prime Plus Classics Wet Entrees Adult 7+ cat food. When Feeding Prime Plus dry only, please refer to the feeding chart for recommended daily amounts based on your cat’s weight. When feeding dry and wet Prime Plus together, decrease the daily amount of dry Prime Plus by 1/4 cup for every 3 oz. can of wet Prime Plus offered. Adjust as needed to maintain your cat’s ideal body condition and avoid excessive weight gain. Divide total daily amount into 2 or more meals. Feeding for Adult Maintenance: It is important that you feed Pro Plan to your adult cat “free choice” throughout the day, rather than just as a single feeding only at mealtime. Food intake required to maintain ideal body condition will vary, depending on age, activity and environment. Watch your cat’s weight and adjust food amounts accordingly. If you have a kitten, or a pregnant or nursing cat, you should continue feeding Pro Plan Kitten Chicken & Rice Formula. Making the Switch to Pro Plan: Although you’ll be anxious to see the difference Pro Plan can make in your cat, please allow 7(en)10 days to ease the transition from your cat’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Store in a cool, dry place.

4316 kcal/kg
604 kcal/cup