Purina Passion

Our mission and vision is simple: To be the world’s most trusted company in enriching the lives of pets and the people who love them.

As a company largely made up of pet owners, we believe that pets and people are better together—and we work with the animal welfare community to give back, knowing that pets make our world a better place. 

Nestlé Purina PetCare Canada is proud to support registered rescues, shelters, pet education, community leash-free parks and pet therapy/service dogs. We chose to partner with organizations that share our enthusiasm for the bond between pets and people. We are happy to support efforts of registered charities and strongly believe in the work we are doing to help homeless and vulnerable pets & the people who love them.

Our work at a glance:
  • We actively work with many rescues and shelters to provide food the animals in their care. In 2018, we donated 200,000 kg of Purina product to feed pets in need
  • We support several guide dogs groups across the country by donating our veterinary products to their puppies and dogs in training who require specialized diets. We believe that our products help fuel the work days of these dogs, so they can provide comfort and independence to Canadians coping with visual or hearing impairments, seizure response, autism assistance and diabetic alert. We know the importance of these dogs in the lives of those who need them.
  • We are proud supporters of CAMH, by donating to their in-house pet therapy program. The pet therapy program focuses on making regular visits to those living on the CAMH campus, who are undergoing treatment for mental health and addictions. Participants in the pet therapy program have interactions with the visiting dogs, and it has shown to have a positive effect on their rehabilitation.
  • We provide monetary donations to shelters, rescue groups and animal welfare focused organizations, funding their community events and day-to-day costs like veterinary care and rehabilitation for animals in need. 
  • We have several partnerships with veterinary colleges and Universities in Canada (Guelph, Calgary and Saskatchewan), wherein we fund nutrition program and projects to study the science of pet nutrition
  • Nestlé Purina PetCare Canada has been a long-standing supporter of the United Way, and is proud of the success we have had in raising funds for them. Our commitment has grown over the years—since the beginning of our partnership more than a decade ago, we have donated over $1 million to United Ways across the country, with a combined effort through employee donations and corporate gifts. In 2018, we donated more than $40,000 to The United Way!