Bright Mind™

Nourish your Dog’s Mind™ From less interaction with you, to lower engagement in daily activities, there are many signs your dog may be aging. Purina® Pro Plan® Bright Mind™ Adult 7+ was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 or older-helping to naturally nourish their minds to help them think more like they did when they were younger. Around age 7, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness or decision-making. Purina Discovered Purina Discovered MCT’s from enhanced botanical oils could be used as an additional energy source for the brain in dogs age 7+. A dog’s brain relies on energy from glucose to thrive. However, around 7 years old, a dog’s glucose metabolism begins to change. After years of research, Purina experts have discovered fatty acids derived from botanical oils called Medium Chain Triglycerides (MCTs) can be used in addition to glucose as an energy source for the brain. As part of an older dog’s total nutrition, these MCTs have been shown to promote alertness and sharpness in older dogs age 7+. Purina® Pro Plan® Bright Mind™ Adult 7+ Formula With enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days.
  • High-quality protein, including chicken as the first ingredient.
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days.
  • EPA, an omega-3 fatty acid, and glucosamine help support joint health and mobility.
  • Vitamin A and linoleic acid, an omega-6 fatty acid, for healthy skin and coat.
  • Natural prebiotic fiber, sourced from wheat bran, helps promote digestive health.
FAQs about Bright Mind™ What is medium-chain triglyceride vegetable oil? Triglycerides are the building blocks of fat and fats differ from each other in the type of triglycerides they contain. Medium-chain triglyceride vegetable oil is vegetable oil that has been modified to consist primarily of specific medium-chain triglycerides (MCTs). MCTs are an effective energy source for the brain cells or neurons. What are enhanced botanical oils? Vegetable oil that has been modified to primarily consist of specific medium-chain triglycerides (MCT’s). How do the enhanced botanical oils help promote alertness and mental sharpness in dogs age 7+? How does it work? The primary energy source for most cells, including the brain is glucose. Around age 7, the dogs’ ability to process energy in the form of glucose for brain function can become less efficient. The enhanced botanical oils in Pro Plan® Bright Mind™ Adult 7+ contain medium-chain triglycerides, which provide an easily absorbed, additional energy source for brain cells. The technology behind this nutritional breakthrough is neuron-targeted nutrition which supplies an additional source of energy to the brain neurons, In this case, the additional source of energy is medium-chained triglycerides provided by a special blend of enhanced botanical oils. By maintaining a steady supply of energy to the neurons (brain cells), dogs’ minds are naturals nourished-helping them think more like they did when they were younger. Does the medium-chain triglyceride vegetable oil contain any preservatives? No. The medium-chain triglyceride vegetable oil is a stable fat so it doesn’t require preservatives of any kind. When should I start feeding this to my dog? You should start feeding Purina® Pro Plan® Bright Mind™ Adult 7+ when your dog is around 7 years of age. Does my older dog have different nutritional needs? Like puppies, senior dogs have special dietary needs. For example, many older dogs benefit from diets that are high in protein to help maintain lean body mass. Foods that are optimal for senior dogs have the following characteristics:
  • Slightly decreased fat (vs. adult food). A diet with less fat helps your senior dog maintain a healthy body condition.
  • High level of antioxidants. Senior dogs can benefit from antioxidants that help support their immune system.
  • Highly digestible formula. Your senior dog’s digestive system can benefit from a product that is easy to digest.
What differences might you see in your senior dog when he eats a Purina® Pro Plan® Bright Mind™ Adult 7+ formula? Purina® Pro Plan® Bright Mind™ Adult 7+ formulas contain a special blend of enhanced botanical oils shown to promote memory, attention and trainability in dogs age 7+. Differences you may see in your dog are in his interaction with you, interest in playing, and ability to adapt and cope with change. How long does it take before the owner will see chang-es in the dog age 7+? In the Purina feeding study, the dogs who ate the super premium dry dog food formulated with the special blend of enhanced botanical oils showed changes in their cognitive abilities in as little as 30 days. These changes included their ability to remember things such as where a hidden object was located and their ability to learn new behaviours in a series of tests. Do dogs age 7+ have to keep eating Purina® Pro Plan® Bright Mind™ Adult 7+ formula in order to sustain their alertness and mental sharpness. Yes, dogs age 7+ must continue to eat a Purina® Pro Plan® Bright Mind™ Adult 7+ formula with enhanced botanicals oils on a daily basis in order to sustain alertness and mental sharpness. This is because the enhanced botanical oils must be in the dogs system in order to provide an additional source of energy to brain neurons. How is Purina® Pro Plan® Bright Mind™ Adult 7+ formula different from Pro Plan’s other Adult 7+ foods? Dogs age 7+ have special dietary needs. Purina® Pro Plan® Adult 7+ foods are formulated to address them. Purina® Pro Plan® Adult 7+ formulas offer the following benefits:
  • High level of protein, including chicken as the first ingredient, helps maintain an idea body condition.
  • EPA, an omega-3 fatty acid, and glucosamine help support joint health and mobility.
  • Vitamin A and linoleic acid, an omega-6 fatty acid, for healthy skin and coat.
Where are the MCTs/enhanced botanical oils soured from? The majority of the raw materials to make MCTs originate primarily from Malaysia, Indonesia or Philippines. Do you purchase palm kernel oil from sustainable sources? Purina does not directly purchase either palm oil or palm kernel oil. We purchase MCTs, which are a derivative of cer-tain botanical oils, including palm kernel oil. Where are MCTs derived from? Palm kernel oil and coconut oil. Are these formulas appropriate for dogs under 7 years of age? Our 7+ foods are formulated to address the needs of the dogs 7 and older. We recommend using formulas that target puppy and adult life stages if your dog is under 7 years old. If I mix this in with my current formula will it have the same benefits? No, in order for your dog age 7+ to get the full benefit, it must be fed as their exclusive diet.