Surpassing Industry Standards

We Don’t Meet Standards, We Surpass Them. Did you know that pet food formulation is subjected to stricter standards than most human food? That’s because pet food makes up the entirety of a pet’s diet, so it has to deliver all of the nutrients they need. That’s why pet foods so often use the phrase “complete and balanced.” As members of the Pet Food Association of Canada (PFAC), we certify that the products we produce are in compliance with the guidelines for the Canadian Pet Food Industry.  These guidelines include The Association of American Feed Control Officials’ (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to make sure that their foods result in positive outcomes for real pets. At Purina, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. That’s because we take pride in making sure our foods truly help pets thrive.