The Power of Positive Reinforcement

The behaviourists at Purina believe positive reinforcement is not only the best technique for establishing a good relationship with your dog while training, but that it’s also the most effective. Positive reinforcement consists of associating a reward with a desired behaviour. If you use positive reinforcement during training, your dog will learn to associate training time and behaving well with praise, affection or treats. Punishment as a form of training may lead to stress and anxiety for dogs and may weaken the relationship you have with your dog.