Supporting Farmers. And Our Future.
Why Invest in Regenerative Practices?
Our commitment to regenerative agriculture and a resilient food system begins on farms in regions where some of our key ingredients, like rice, are grown. These practices help restore ecosystems that support the crops grown by improving soil health, biodiversity, and water retention while helping reduce carbon emissions.
Regenerative practices also strengthen a farm’s ability to withstand climate and environmental challenges – helping ensure a long-term supply of quality, nutritious ingredients for pets everywhere.
Regenerative Practices
Soil Health
Enhances soil fertility and structure, which can help with water retention
Biodiversity
Promotes diverse ecosystems to sustain plant and animal life
Climate Resilience
Builds healthier soils with more organic matter which helps store more carbon to help with climate stability.
Progress Through Partnership
Purina is helping scale regenerative practices across our supply chain by supporting programs that work directly with farmers in regions where our ingredients are grown. These programs help support farmers with tools and expertise to adopt sustainable practices that work in harmony with nature while also working within the context of their farms.
For example, our rice program focuses on reducing emissions and conserving water, while in Wisconsin we support Producer-led Watershed Groups in accelerating the shift to regenerative agriculture. Championing regenerative farming means investing not just in our ingredients, but in a sustainable future for pets, farmers, and the planet.
Want to Learn More? Let’s Dig In.
Here are some examples of regenerative practices Purina is supporting, as well as their benefits.
Cover Cropping
Planting crops like clover or rye between main crops prevents erosion, enriches soil, improves water retention, and reduces nutrient runoff.
Mulching & Crop Residue Cover
Helps prevent weeds, conserve moisture, stabilize soil temperature, reduce erosion, and boost organic matter for better carbon storage and water retention.
Crop Rotation
Helps reduce pests and disease, improve soil fertility, and enhance biodiversity.
Reduced Tillage
Minimizing soil disturbance preserves structure, cuts erosion, and improves water retention.
