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Donating to our community is at the heart of what we do, and that commitment remained just as strong in the days leading up to Christmas.On December 7, a devastating fire at Happy Days Animal Sanctuary in Fort Erie, Ontario claimed the lives of 31 cats, all lost to smoke inhalation. The tragedy left the sanctuary reeling—and when they reached out to us, we knew we had to act.

Shane Swinson, whose mother runs the sanctuary, shared the heartbreaking reality of the loss with us on December 17:

test She raises funds through local bake sales, bottle drives and local donations. This devastating fire not only took 31 cherished residents but also took my mom’s entire house and all her belongings. She has worked 15 hours every day, 7 days a week for the past 10 years because she just cares so much but to be honest her spirit is broken over this catastrophe.”

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test test Thanks to this collective effort, we provided over 760 bags of kitten and cat food along with 144 boxes and 40 cases of litter to help the sanctuary care for the surviving animals.

The response from Happy Days Sanctuary was filled with gratitude:

“Thank you so much for Purina's incredibly generous donation to Happy Days Sanctuary. test Please know how much this generosity means to our sanctuary and to the animals we care for. Thank you again for your compassion and support.”

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As we welcome the New Year, let this moment reaffirm Purina’s commitment to supporting animals in need — a mission that remains central to who we are. And when tragedy strikes, we will continue to do our best to lend a hand to the communities and animals who rely on us.