Every pet deserves excellent nutrition
We start by envisioning a world where pets thrive for longer and even the most challenging health issues are effectively managed through nutrition. Driven by this vision and an unwavering passion for pets, we apply our industry-leading scientific expertise in pet nutrition, physiology and behaviour to make new discoveries and push boundaries. Our job is to imagine the impossible and unleash the power of nutrition to help all pets live better, longer lives.
This philosophy affects the decisions we make and the beliefs that guide us every day. These beliefs are:
What’s the point of making better pet food if more pets don’t get to eat it? We believe excellent nutrition should be available for pets everywhere. That’s why we offer a wide range of products, which allows pet owners to choose a food that’s right for their pet. We want every pet owner to feel confident that their pet food meets or exceeds regulatory standards – but we also want every pet owner to feel confident they’ve made the right choice.
We believe nutrition starts with understanding nutrients, not just ingredients. We don’t look at ingredients in a vacuum, rather we focus on how they work together to enhance one another’s performance. A smarter nutrient blend is going to be more digestible and effective for a pet than a single ingredient. We study the ingredients that pets need and measure how different formulations affect a pet’s overall health.
The bonds that we have with our pets nourish their lives as well as our own – that’s why we are always working hard to push pet innovation forward. Our team of 500 experts, including nutritionists, veterinarians, behaviourists, engineers and food scientists work to discover science-based insights that help enrich the lives of pets and the people who love them.
We believe feeding experiences should be enjoyable, all the while delivering optimal nutrition. At Purina, we see industry standards as just a starting place. As pet lovers ourselves, we work to ensure that all of our products meet these standards, with most of our products going above and beyond. We voluntarily follow the Association of American Feed Control Officials’ (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to ensure their foods result in positive outcomes for pets. We do all of this to provide optimal nourishment for pets.
Every pet is unique, and so are their nutritional needs. That’s why we have become a global leader in pet nutrition. We don’t want to follow the industry, we want to push it forward, so we study what drives pet obesity to the effects of trends and discoveries in human nutrition. The work we undertake is all part of our mission to enrich the lives of pets and to enable them to live longer, healthier lives.