PRODUCT INNOVATION

Product Innovation Hero
Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviourists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Litter Reinvented

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy added all the tight-clumping, odour-fighting power of TidyLock Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight.

Tidy gives you a clumping litter with two weeks of ammonia odour prevention, working around the clock, at just half the weight.

Tidy gives you a clumping litter with two weeks of ammonia odour prevention, working around the clock, at just half the weight.

One-of-a-kind

One-of-a-kind
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.
Discover Our Latest Innovative Products

When it comes to flavour combinations, cats have their own ideas about what they like. Friskies Cat Concoctions with Scrumptious Salmon & Chicken Liver Dinner might sound odd to humans, but it's delicious to cats.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder