When you live with cat allergen sensitivity, it can put limits on your cat and you. But now you can reduce the major allergen in your cat’s hair and dander simply and safely, with the world’s first allergen-reducing cat food: Purina Pro Plan LiveClear. Take The LiveClear Challenge and discover the freedom you – and your cat – could have by this time next month.
Pro Plan LiveClear is the proud winner of the 28th annual Retail Council of Canada Canadian Grand Prix New Product Award.
Backed by more than a decade of research, LiveClear is shown to safely and effectively reduce
allergens in cat hair and dander. Watch the video below to learn how LiveClear works.
All cats produce a common allergen, Fel d 1, in their saliva
When cats eat LiveClear, a key protein sourced from eggs binds to the Fel d 1 and neutralizes it
And when fed daily, LiveClear significantly reduces the allergens in cat hair and dander
Simply, and safely
LiveClear is a revolutionary cat food shown to reduce the allergens in cat hair and dander by an average of 47% starting in the third week of daily feeding.
Get the upper hand on cat allergens in your home by feeding your feline Purina Pro Plan Brand Cat Food LIVECLEAR Chicken & Rice Formula adult dry cat food.
Serve your cat targeted nutrition with Purina Pro Plan Brand Cat Food LIVECLEAR Salmon & Rice Formula adult dry cat food.
Explore the specialized nutrition of Pro Plan LiveClear Cat food online and in-store at pet specialty retailers near you.
Cat owners love their cats, but may have to limit contact with them due to cat allergen sensitivity.
With LiveClear, lives are changing for the better. See the difference it’s made for real people like you.
“After I started them on Purina Pro Plan LiveClear, I could hang out with them more, and we could cuddle more. They stopped feeling like Nicole's cats. They started feeling like my cats as well."
- You Z.
“LiveClear has been absolutely life changing for me. We’ll never go back to any other food.’”
– Dachelle K.
How did Purina discover the breakthrough behind LiveClear? With passion, innovation, and more than a decade of groundbreaking research.
LiveClear is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.
