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About Beneful

Our mission is to never stop improving.

As pet owners, we know it’s important for the dogs we love to get the nutrition they need to live happy and healthy lives. Our world is better with them. And that’s why we work every day to make sure Beneful meets your dog’s high hopes for taste, and your high expectations for ingredients, and our high standards for complete and balanced nutrition. After all, Beneful dog food doesn’t just feed millions of dogs a year, it feeds your dogs and our dogs every day.

Guided by your feedback, we’ve evolved Beneful over the past 15 years to include healthful new recipes, innovative new forms, and delicious new combinations of real ingredients across our dog food and dog treat offerings. And we’ll continue to listen and evolve our dog food to meet your needs and exceed your expectations.

Recent changes

Our team has been listening to dog owners like you and working hard behind the scenes to bring new Beneful recipes to your (and our) dogs’ bowls. Here are some of the changes we’ve made based on your feedback:

  • All Beneful dry dog food recipes have real meat as the #1 ingredient.

  • And since you told us that you’re looking for great tasting food that you will feel even better feeding your canine buddy, all of our dry dog food recipes also have no artificial flavors and no added sugar with the taste he will love.

  • We’ve also expanded our line of natural dry dog food recipes to include Superfood Blend in addition to our great-tasting Grain Free and Select 10 recipes.

  • In addition to our dry and wet recipes, we offer two soft dog food recipes called Simple Goodness. These tender, meaty morsels are made with real beef or chicken and come in convenient stay-fresh pouches.

  • All Beneful wet dog food recipes have no artificial colors, flavors, or preservatives, and are made with real meat.

The result is great tasting foods your dog will love and you can feel great about feeding him. Whether you’ve been feeding Beneful for years or are new or want to try it again, we hope our continuous improvements give you more reasons to say YES to Beneful.

So thank you for your notes, calls, comments and messages telling us what you and your dog love about Beneful and what we can do to make Beneful even better. Try our new recipes, and keep the feedback coming!