ASKING “WHAT IF” TO DISCOVER “WHAT IS.”

Challenging norms to find the next life-changing breakthrough.

OUR ADVANCED NUTRITION

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A history of innovation backed by 85+ years of Purina research
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Every high-quality ingredient is carefully chosen for a specific purpose
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Backed by 400+ Purina scientists including nutritionists, behaviourists, and veterinarians
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Highly digestible dry formulas promote nutrient bioavailability

RETHINKING WHAT NUTRITION CAN DO.

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We’re constantly pushing the boundaries of pet nutrition, imagining what else nutrition can do for pets like yours. This approach inspires us to create formulas that help pets be energetic and resilient, while maintaining an ideal body condition, healthy skin, and stunning coat at every stage of life.

THE BEST FOOD FOR YOUR DOG

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The first dry food brand with real meat as the #1 ingredient
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97 of the top 100* AKC all breed champions are fed Purina® Pro Plan®
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91 of the top 100** sporting dogs were fueled by Purina® Pro Plan®
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11 of the last 12 Westminster Best In Show champions were fueled by Purina® Pro Plan®

94% OF OUR CUSTOMERS WOULD RECOMMEND PRO PLAN

Pro Plan Large Breed Chicken & Rice Formula dry dog food
  • Rating:5 out of 5 stars
MY DOGS LOVE IT!

“My dogs love this food. It makes their coats slick and shiny also. I highly recommend this food to anyone feeding a large breed dog. Also, you can go to the Pro Plan website and join their club if you are a breeder.”

Reviewed By: - DESTINY
Pro Plan Complete Essentials Chicken & Rice Formula dry cat food
  • Rating:5 out of 5 stars
MY CATS LOVE IT!

“One of my cats must have this type of food. My other cat is finicky and has walked away from other canned food in the past. They both LOVE this & never get tired of the one flavor. I was so happy to find Pro Plan...”

Reviewed By: - NANCY

THE BEST FOOD FOR YOUR CAT

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Real meat, poultry, or fish is the #1 ingredient in all dry formulas*
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Our foods have a great taste cats love
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100% proudly manufactured at Purina-owned North American facilities
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Optimal protein-to-fat ratio tailored to each dry formula to help cats maintain their ideal body condition