Friskies cat food products flat laid on a purple to orange gradient background
Purina Friskies

Rolling Out Meow: NO Artificial Colours or Preservatives Wet Cat Food

Friskies No Artificial Colour or Preservatives

We’re Removing Artificial Colours & Preservatives!

Starting this spring through the end of the year, all Friskies wet cat food varieties are getting a glow up! New packaging highlights that these are now artificial colour and preservative free cat foods — with all the a-MEOW-zing taste your cats know and love!

Friskies Cat Food Packaging

Watch for New Packaging!

These artificial colour and preservative free cat food varieties will start hitting shelves this spring in their fancy new packaging. Look for them in this order:


Chunks, Prime Filets, Paté, Indoor, Extra Gravy Chunky

Tasty Treasures

Friskies Wet Cat Food

What to Expect

Removing artificial colours may change the appearance of some varieties, while others may not change much at all. Don’t worry, though, we’re just as committed to taste as your cats are, so they’re as yummy as ever. Just look for the new packaging with the seal shown above to know when your cat’s favorite Friskies is updated.

Cat Food Plate

A Purrfect Mix

You want the purrfect mix of taste and nutrition to keep your cats happy and healthy—and so do we! That’s why we worked hard to remove artificial colours and preservatives, while keeping all the high-quality wet cat food ingredients and taste you and your cat expect from Friskies. 

Questions? See FAQs below, or contact us! 


Friskies recently began removing artificial colours from Friskies mainline wet formulas. This may make the product appear different in colour than before.

We are always listening to cat owners, and we understand that many now prefer to feed a cat food that does not contain artificial colours or preservatives.

Absolutely! Friskies formulas are thoughtfully crafted to be fed with confidence.