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Purina® Pro Club® Canada Dog Breeder Program

Purina Pro Club® is a Purina®Pro Plan® loyalty program offered to dog and cat breeders, dog trainers and handlers in Canada. We share your passion for dogs and fuel your journey toward further success with exclusive rewards and the outstanding nutrition of Purina® Pro Plan®.


Top breeders rely on Pro Plan® Performance All Life Stages formulas to provide optimal nutrition for reproducing female dogs. Performance formulas nourish puppies in the womb and supports milk production and a healthy body condition for whelping and nursing. With more than 80 different Pro Plan® formulas tailored to distinct needs and preferences, you have the freedom to choose the right nutrition to help your dogs be their best. Join Pro Club and start a Pro Plan® feeding trial today!


When you become a Purina Pro Club® Canada member, you enjoy exclusive rewards:

  • New members can request coupons to start a feeding trial of Pro Plan® to see what outstanding nutrition can do for your dogs.*
  • Get back $10 on every large bag of Purina® Pro Plan® or FortiFlora (plus various other discounts by size), with easy online rebates.
  • Free Delivery is available for large orders in most regions of Canada. Please inquire for details and pricing.
  • Free Puppy Starter Kits to send home with your new puppy owners, including a coupon for a free small bag of Pro Plan® dry dog food ($40 value) and more. (To qualify for puppy kits, you must be an active member currently feeding Pro Plan®.†)
  • We’ll send you referrals from Canadians looking for their next puppy through the Purina Breeder Referral Service.

Questions? Email or call our team at 1-800-465-3094. If you’re looking for Purina Pro Club® USA, please visit their website.

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Send your new puppy owners home with a free puppy kit that includes:

  • Free small bag of Pro Plan puppy food ($40 value)
  • Three free cans of Pro Plan puppy wet food
  • $10 off Pro Plan repurchase coupon
  • Free box of FortiFlora Probiotic Veterinary Supplements - 30 sachets ($42 value)
  • Pro Plan Starter Kit Booklet
  • Pro Plan® branded swag

Plus, you’ll get one free box of FortiFlora Probiotic Veterinary Supplements for yourself when you order kits!



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Expert nutrition backed by 500+ vets, nutritionists, and scientists

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Each dry dog formula is fortified with guaranteed live probiotics for digestive and immune health

Purina Pro Plan is a veterinarian recommended brand

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Real Beef, Lamb, Poultry or Salmon is the first ingredient in every Pro Plan dry dog food


Westminster Kennel Club Dog Show 16/17 Best in Show Winners

Year after year, dog show champions choose the advanced nutrition of Purina® Pro Plan® to fuel their victories, including 2023 winner Buddy Holly the Petit Basset Griffon Vendeen Best In Show winner at the 147th Westminster Kennel Club Dog Show. Buddy Holly is fueled by Pro Plan® Sensitive Skin & Stomach Salmon.

Only one brand fuels 9/10 show dogs

Pro Plan is proud to fuel 9 of the top 10 show dogs in Canada for 2022, and 92 of the top 100 dogs in the USA! Canada's 2022 Top Dog Arthur, owned by Craig & Diane Storey, is fueled by Pro Plan® Sensitive Skin & Stomach Salmon.


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"In my practice I always recommend Pro Plan Sport Performance 30/20 for optimal nutrition during pregnancy and lactation. I've seen great results."

-Dr. Marty Greer


Pro Plan® vs. Royal Canin® Professional Breeder Programs

Pro Plan® and Royal Canin® offer science-based nutrition and are the leading brands fed by dog breeders in Canada. Find out how our breeder programs compare!




Free Puppy Kits

Unlimited for active members. Includes a small bag of dry food ($40 value).

Limited to 8 per quarter for Royal Canin® Crown Partners. Includes a sample-sized dry food pouch.

Real meat #1 ingredient in ALL dry dog and puppy food

Formulas to support reproduction

Optimal nutrition for breed sizes

Product line scientifically made for active dogs 

Formulas w/ live probiotics for immune & digestive health

Top All Breed Show Dogs Fed (USA 2022)

92/100 Top Dogs

3/100 Top Dogs

Comparisons as of February 2022. Royal Canin® is a registered trademark of Mars, Incorporated.



Is your dog’s food right for their specific needs and preferences? Try myPLAN to get an expert recommendation on the ideal Purina Pro Plan formula for your dog.


We understand that breeding dogs, sporting dog training and dog competitions aren’t just passions, they’re ways of life. That’s why Pro Plan® is proud to sponsor Canadian dog breeding clubs, organizations and events in order to help professionals like you celebrate achievements and create new ones.

* Purina Pro Club® reserves the right to determine the value of coupons offered for a free feeding trial on an individual basis based on various factors, such as size of the kennel.

† Puppy kit coupon offer is for one (1) free Purina Pro Plan Dry Dog Food, any variety, 1.81kg - 2.72kg bag to a maximum of $40, OR $40 off one (1) Purina® Pro Plan® large breed puppy, any size, any variety. As a member you may be required to provide proof of eligibility at any time to receive free puppy kits. In particular, if you order Free Puppy Kits you may be required to provide proof that you are feeding Purina Pro Plan food.