Pro Club logo

Purina® Pro Club® Canada Dog Breeder Program

Purina Pro Club® is a Purina®Pro Plan® loyalty program offered to dog and cat breeders, dog trainers and handlers in Canada. We share your passion for dogs and fuel your journey toward further success with exclusive rewards and the outstanding nutrition of Purina® Pro Plan®.


Dog laying on bed with her puppies

Top breeders rely on Pro Plan® Performance All Life Stages formulas to provide optimal nutrition for reproducing female dogs. Performance formulas nourish puppies in the womb and supports milk production and a healthy body condition for whelping and nursing. With more than 80 different Pro Plan® formulas tailored to distinct needs and preferences, you have the freedom to choose the right nutrition to help your dogs be their best. Join Pro Club and start a Pro Plan® feeding trial today!


When you become a Purina Pro Club® Canada member, you enjoy exclusive rewards:

  • New members can request coupons to start a feeding trial of Pro Plan® to see what outstanding nutrition can do for your dogs.*
  • Every purchase of Pro Plan® lets you earn Pro Plan® coupons to use towards your next purchase with our product rebate program, plus earn points towards Pro Plan® merchandise.
  • Free Delivery is available to help service members in select rural areas. Please inquire for regional and product availability and product pricing. Minimum order volumes apply.
  • Free Puppy Starter Kits to send home with your new puppy owners, including a coupon for a free small bag of Pro Plan® dry dog food ($32 value) and a puppy care guide written by experts. (To qualify for puppy kits, you must be an active member currently feeding Pro Plan®.) †
  • We’ll send you referrals from Canadians looking for their next puppy through the Purina Breeder Referral Service.

Questions? Email or call our team at 1-800-465-3094. If you’re looking for Purina Pro Club® USA, please visit their website.

Purina Pro Plan Puppy Kits


A puppy's first 12-24 months of life are a crucial time in their development. Send your new pet owners home with a free puppy kit that includes a coupon for a free small bag of any Pro Plan® dry dog food ($32 value*), a puppy care guide written by experts at Purina® and fun Pro Plan® branded swag. Plus, earn coupons towards your next Pro Plan® purchase for every new puppy owner who signs up to stay in touch with Pro Plan®.



500+ icon

Expert nutrition backed by 500+ vets, nutritionists, and scientists

Dog icon

Each dry dog formula is fortified with guaranteed live probiotics for digestive and immune health

Purina Pro Plan is a veterinarian recommended brand

#1 icon

Real Beef, Lamb, Poultry or Salmon is the first ingredient in every Pro Plan dry dog food


Westminster Kennel Club Dog Show 14/15 Best in Show Winners

Year after year, dog show champions choose the advanced nutrition of Purina® Pro Plan® to fuel their victories, including Best in Show winner of the 145th Annual Westminster Kennel Club Dog Show, Wasabi.

The power of Pro Plan nutrition is reflected in Pro Plan’s clean sweep as the food of choice for all the 2021 Westminster Group winners.

Wasabi is fueled by Purina Pro Plan® Complete Essentials Shredded Blend Chicken & Rice Formula a hard kibble combined with tender, shredded pieces for taste and texture that dogs love.

Only one brand fuels 95 of the top 100 show dogs

Pro Plan® fuels 95/100 of the Top Show dogs in the USA, and many Top Confirmation dogs in Canada.

Discover why Pro Plan® Performance formulas are their first choice:

  • Helps maintain a healthy gut and immune system with active probiotics during travel and competition to dog shows
  • Helps keep skin and coat in excellent condition
  • Highly digestible food helps optimize oxygen metabolism for increased stamina


Pro Plan® is proud to be the nutrition of choice for hundreds of Canadian dog breeders, trainers and handlers. Take a look at some of our featured members.

William Alexander

William Alexander

Handler, and Educator on the Art of Presentation (Milton, ON)

"I have always chosen Purina Pro Plan for my Sporting Dogs and Hounds. I find it produces great muscle mass and body weight, never soft always athletic and competitive, would never feed anything else."

Best Known for: Known as one of the top handlers in Canada, William won Best in Show at Westminster in 2015 with the charming beagle, Miss P. Miss P. was born and bred in Canada by fellow Pro Club® member Lori Crandlemire of Tashtin Kennel.

Feeds: Purina® Pro Plan® Adult Sensitive Skin & Stomach Lamb & Oat Meal Formula Dry Dog Food and Purina® Pro Plan® Adult Complete Essentials Shredded Blend Chicken & Rice Dry Dog Food

Richard Paquette

Richard Paquette

Breeder at Wenrick Kennels, Judge and Retired Professional Handler (Azilda, ON)

“I’ve been using Pro Plan products for decades because the proper nutrition for my breeding stock, show dogs and puppies is an essential component in the success I have had. I need my dogs to initially love to eat their food, and then thrive on it with overall general health, vitality, luxurious coats and stamina. With the added stress of travel to top competitions around the globe, it’s important that they eat well to optimize the nutritional value and maintain regular stool. Pro Plan’s passion for excellence with their products matches my passion and dedication, resulting in consistent and long-term success with my breeding program.

Best Known For: Richard Paquette is a world renowned Shih Tzu breeder since 1972 and has produced hundreds of World, Canadian and American Champions, National Specialty Winners and Best In Show Winners in many countries. His dogs have garnered high awards at the most prestigious dog shows including Westminster, the World Dog Shows and the Purina National.  As a former Professional Dog handler he piloted many dogs to high rankings in their breed and groups including # 1 All Breeds in 1989 with his Lakeland Terrier ‘Danny’. A Wenrick Shih Tzu of his breeding ‘Panda’ won the Toy Group 1st at the prestigious Westminster Kennel Club show in 2016. 

Feeds: Purina® Pro Plan® Adult Complete Essentials Shredded Blend Chicken & Rice Dry Dog Food and Purina® Pro Plan® Puppy Chicken & Rice Formula Dry Dog Food.

Pro Plan® vs. Royal Canin® Professional Breeder Programs

Pro Plan® and Royal Canin® offer science-based nutrition and are the leading brands fed by dog breeders in Canada. Find out how our breeder programs compare!




Free Puppy Kits

Unlimited for active members. Includes a small bag of dry food ($36 value).

Limited to 8 per quarter for Royal Canin® Crown Partners. Includes a sample-sized dry food pouch.

Real meat #1 ingredient in ALL dry dog and puppy food

Formulas to support reproduction

Optimal nutrition for breed sizes

Product line scientifically made for active dogs 

Formulas w/ live probiotics for immune & digestive health

Top All Breed Show Dogs Fed (USA 2021)

92/100 Top Dogs

3/100 Top Dogs

Comparisons as of February 2022. Royal Canin® is a registered trademark of Mars, Incorporated.



Is your dog’s food right for their specific needs and preferences? Try myPLAN to get an expert recommendation on the ideal Purina Pro Plan formula for your dog.


We understand that breeding dogs, sporting dog training and dog competitions aren’t just passions, they’re ways of life. That’s why Pro Plan® is proud to sponsor Canadian dog breeding clubs, organizations and events in order to help professionals like you celebrate achievements and create new ones.

* Purina Pro Club® reserves the right to determine the value of coupons offered for a free feeding trial on an individual basis based on various factors, such as size of the kennel.

† Puppy kit coupon offer is for one (1) free Purina Pro Plan Dry Dog Food, any variety, 1.81kg - 2.72kg bag to a maximum of $32, OR $32 off one (1) Purina® Pro Plan® large breed puppy, any size, any variety. As a member you may be required to provide proof of eligibility at any time to receive free puppy kits. In particular, if you order Free Puppy Kits you may be required to provide proof that you are feeding Purina Pro Plan food.