PRODUCT INNOVATION

Product Innovation Hero

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviourists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Litter Reinvented

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy added all the tight-clumping, odour-fighting power of TidyLock Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight.

Tidy gives you a clumping litter with two weeks of ammonia odour prevention, working around the clock, at just half the weight.

INGREDIENTS

Natural clay product with deodorizing system.

Tidy gives you a clumping litter with two weeks of ammonia odour prevention, working around the clock, at just half the weight.

INGREDIENTS

Natural clay product with deodorizing system.

One-of-a-kind

One-of-a-kind
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

Discover Our Latest Innovative Products

Summon your dog's senses when you tear open a pouch of Honest to Dog Tasty Tenders Turkey & Chicken Recipe dog treats.

Help your furry friend with sensitivities with Purina ONE Smartblend Digestive Health Formula Dry Dog Food.

Give in to your dog's adventurous personality while satisfying his instinctual cravings with Purina Beggin' Turkey, Duck & Quail Flavour Made With Real Bacon adult dog treats.

Help keep your cat in tip top shape with Purina ONE Urinary Tract Health Formula Dry Cat Food. This cat kibble is made with real chicken, plus low levels of magnesium to support a healthy urinary tract for your adult cat.

Give your cat a little something extra to purr about when you offer her Friskies Lil' Soups with Flaked Chicken in a Velvety Tuna Broth Lickable Cat Complement.

The tasty crunch of Party Mix has gone au naturale! Friskies Party Mix Naturals cat treats are carefully crafted with natural catnip flavour and a blend of vitamins, minerals & nutrients.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder