PRODUCT INNOVATION

Woman and her dogs on the beach

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviourists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Allergen Reduction

Woman snuggling her cat

Backed by more than a decade of research, Purina Pro Plan LiveClear is a revolutionary, first-of-its-kind cat food that reduces the major allergen in cat hair and dander by an average of 47% starting in the third week of daily feeding.

Learn more about Purina Pro Plan LiveClear:

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Get the upper hand on cat allergens in your home by feeding your feline Purina Pro Plan Brand Cat Food LIVECLEAR Chicken & Rice Formula adult dry cat food.

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Serve your cat targeted nutrition with Purina Pro Plan Brand Cat Food LIVECLEAR Salmon & Rice Formula adult dry cat food.

Healthy Aging

Woman running on the beach with her dogs

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

Discover our healthy aging formulas:

Nourish your dog's mind and help him think more like he did when he was younger with Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula dry dog food.

Serve your senior cat friend Purina Pro Plan Brand Cat Food SENIOR Adult 7+ Chicken & Rice Formula dry cat food. This dry cat food contains a unique blend that has been proven in a nine-year study to improve and extend the lives of cats age 7+.

Purina ONE Senior 7+ starts with your senior cat’s nutritional needs first to help support her optimal health, inside and out. With real chicken as the number one ingredient – and 0% fillers – all of our high-quality ingredients have a purpose.

Rethinking Digestive Health

Cat walking on a table

We strive to find ways to use the power of nutrition to help pets live their best lives. That’s why we’ve added live probiotics to nearly every Pro Plan formula to support digestive and immune health. Our pet nutrition experts used decades of research to choose a robust and stable probiotic that would survive until it reaches your pet’s bowl. In fact, we guarantee it.

See our latest innovations in pet digestive health:

Purina Pro Plan Adult Complete Essentials Shredded Blend Beef & Rice
  • Rating:5 out of 5 stars
Purina Pro Plan Adult Complete Essentials Shredded Blend Beef & Rice

We have been feeding this to our 2 medium sized dogs for over a year, and are VERY pleased with it. The dogs are super healthy, great shiny coats, have minimal elimination, and gobble it up like they know it's great.

Reviewed By: - Danielle
Purina Pro Plan Adult Complete Essentials Chicken & Rice Formula
  • Rating:5 out of 5 stars
Purina Pro Plan Adult Complete Essentials Chicken & Rice Formula

My cats started eating this as soon as they turned one and both of them love it! I have two cats and one of them is so picky when it comes to food and litter. With this dry food, she did not have any problem with it…

Reviewed By: - NiMiKo

The Power of Probiotics

Brown and white dog being pet by its owner
We love exploring the untapped power of probiotics. Our newest discovery? Finding a unique strain that can help dogs maintain calm behavior. Backed by impressive research, Purina Pro Plan Veterinary Supplements Calming Care helps support dogs with anxious behaviors and promotes a positive emotional state, while helping dogs cope with stressful situations.

Take a closer look at our breakthrough supplements:

Purina Pro Plan Veterinary Supplements Calming Care
  • Rating:5 out of 5 stars
Purina Pro Plan Veterinary Supplements Calming Care

It works! I have tried many supplements with no success, so I didn’t have high hopes. But, after about 6 weeks of use I have seen a big improvement. My dog walker also commented that he was much less anxious.

Reviewed By: - Jess

One-of-a-kind

Man on a hike with his dog
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

See our latest innovative products:

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An enticing single serve meal of Ocean Whitefish Entrée with Tomato in a savoury gravy.

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Real, recognizable ingredients are at the heart of every Fancy Feast® Broths recipe. Each perfectly portioned, ready to pour pouch includes a variety of lickable, lappable, tastes and textures in a decadent broth cats are sure to love.

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Satisfy your dog's instinctual love of chewing with Purina Prime Bones Dog Chews With Wild Venison.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder